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What Do We Stand For
A Manifesto To Black Beauty
What is mistakenly described as black skin is in fact countless nuances of brown, from the darkest shade to the lightest. What they do have in common however, is that they all have higher levels of melanin making them prone to specific concerns and problems. We create targeted solution to answer black and brown skin concerns !
We want to celebrate every dark shade !
A Customer Centric Approach
We believe that business as usual is not enough and enough is not good enough. Our success should not only rely on the quality of the product, but through the quality of the experience that delights people so much. Trust, modernity and empathy are the core values that guide everything we do to achieve what we aim for. They have shaped the brand since the early days and will continue to do so.
Difference is made when you get involved
A Legacy
We’re fully committed to our African heritage, which played a crucial part in how we redesigned the brand. From the shape of the logo to the source of ingredients, we aim to consolidate our link with Africa. Africa is blessed with a rich bounty of nature, from which we selected actives for their unique qualities and benefits. We obtain all of them through a process that protects both people and environment
Let’s reconnect with the roots!
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