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United StatesHow Did It All Start
Founded in 1986 by a Congolese chemist who noticed that the industry had largely overlooked melanin-rich skins, he created O'tentika to address the concerns experienced under mild climate by black skin people in Europe.
In 2019, under the founder's son leadership, the brand builds on its African heritage with the introduction of O'TENTIKA Expertise, a new line inspired by Africa, while the brand redefines its identity with a new logo, a new packaging and a new look and feel.
